About / Propaganda Outdoor Media
Made for Cairo.Built to stand out.
Independent outdoor media specialists creating high-impact connections between brands and a city in constant motion.
Our story
A decade above the noise.
POM—Propaganda Outdoor Media—was founded in Cairo in 2016 with one focused idea: make outdoor media more relevant to the way the city actually moves.
Today, our network brings together static, backlit, sequence and digital formats across high-energy routes from Maadi and Zahraa to South 90, the Ring Road and 6th of October.
We combine local knowledge, carefully selected sites and distinctive structures to give every campaign a meaningful place in people's daily journeys.
How we work
Place matters
We study how people enter, leave and move through each location—because context is part of the creative.
Built to be seen
Clear sightlines, considered scale and distinctive structures turn everyday journeys into brand encounters.
Long-term thinking
We maintain our network with the same care we use to grow it, building value for brands and the city.
See where we show up